It’s never as simple as “Just do it.” We need to hear the other voice hidden within, the one that screams,
Just don’t quit.
That’s why as a platform to debut NIKE’s new training shoe the Metcon 4, we partnered with three prominent crossfit gyms in Chicago to create Metcon Monday Gym Takeovers.
Athletes came expecting their regular Monday routine. Instead, they found themselves in our rebranded gyms. These inspirational hubs, trail environments and on-site retail shops elevated crossfit sessions and creating NIKE branded spaces that could live on past the activation.
Leveraging individual gym’s Ekins we provided specialized one-on-one interactions with athletes, allowed each athlete to train in the new Metcon 4, offered elevated recovery options, integrated a live DJ to add to the atmosphere and energy during each session, and provided buying opportunities to athletes.
Untucked. by Keilhauer.
A new soft contract collection designed to encapsulate the concept of individuality and cohesion that applies to today's casual workplace. Featuring unsurpassed comfort, a casual at-home style and a purity of purpose, each piece is carefully planned and built to perfectly support any of the work and break functions we take away from our desks. From conferencing and team break-outs, to one-on-one’s and solo work, Untucked adds warmth and personalization to any space.
Untucked was a Gold Award winner at 2018 NeoCon.
BULLS, BLACKHAWKS AND BEARS, OH MY
Chicago’s hometown airline, United, shows support for Chicago’s hometown teams.
NIKE REACT LAUNCH PITCH
A MILLION EXCUSES, ONE REASON [TO CHOOSE GO]
It’s February in Chicago. Short days. Cold weather. Zero motivation. How does the world’s foremost running shoe motivate runners to hit the frozen ground running? By eliminating the excuses.
FAREWELL TO THE QUEEN OF THE SKIES
Known as the “Queen of the Skies,” the Boeing 747 was one of the most revolutionary airplanes in aviation history. It not only signaled a new area of travel—it became beloved by passengers and crew alike.
So, when asked by United to commemorate the Queen’s retirement, we went big—creating a campaign of events that arched months and spanned the globe. It began with a recreation of United’s inaugural 747 flight path from San Francisco to Honolulu, complete with the ultimate throwback theme, including a 1970’s-inspired menu and flight attendants in original 1970’s uniforms.
As the “Queen of the Skies” made her final touch down, we offered aviation geeks, aficionados, influencers and the media one last weekend with United’s retired 747s. A tour of the deconstruction facilities, an onboard toast and dinner under the wings of three of United’s 747s set the last scenes for enthusiasts to share final moments with the Queen.
From window cut-outs to actual 747 seats, loyalty rewards members bid their miles to take home one-of-a-kind pieces of these iconic aircrafts, commemorating once-in-a-lifetime experiences while also generating revenue for United. Over 1.3M miles were redeemed to attend. The campaign generated more than 400,000 unique MileagePlus engagements online and more than 1.9M overall impressions, complemented by positive reactions in the press.
Everyone dreams of becoming super—a makeshift cape tied over one’s shoulders; the “whoosh!” and “clash!” of an epic action figure face-off—it’s is one of our most common truths.
Yet, the individual paths we take to greatness are not celebrated as commonly; some are seen as super, some are not.
For nearly 40 years, United Airlines has celebrated our Olympic competitors as the superheroes they are. But recently, United realized that there are unsung heroes within their own fleets performing the amazing every day, especially during the Olympics: bridging far destinations, uniting hearts and minds and connecting the world, day in and day out. After all, Olympians may be super, but United can fly.
That’s why for 2018, United set out to honor all the heroes taking flight, whether it’s half pipes or runways, by immortalizing them in one of the most timeless, iconic and dream-fulfilling ways possible – as action figures.
Momentum, together with our partner agencies, headed United’s call and introduced 12 custom action figure characters to the world—six Team USA athletes and six peer-nominated United employees, all who embodied United’s core values of flying together and working as a team.
Every hero team needs a lair. So, to launch the United U.S. Olympic-themed national advertising campaign, we created an immersive superhero fortress complete with superhero transformations, photo spectacles and fantastical libations.
Then we installed life-sized vignettes of our action figure characters in airports across the country to lift the spirits of travelers and send off Team United; people took notice.
Its message, once real to all of us but abstracted over time, was simple: Superheroes exist.
They live among us. They are us; and our powers amplify when we’re United.
BUDWEISER SPRING TRAINING PITCH
America’s beer takes on America’s pastime.
MIRACLE WHIP PITCH
The iconic taste you remember is back. We’re sorry we took it away in the first place.
Capture fan passion in a language only they can understand…with a nod to United’s loyalty program.
The taste of Fanta is so shockingly refreshing it’s scary.
UNITED POLARIS LAUNCH
United set out to raise the bar and find a new guiding star for their business class. The result, United Polaris. The shining new star of business class.
United Polaris has the international traveler in mind from lounge to landing. Dedicated work spaces, showers, bespoke meal service and more in the pre-flight club, to the most advanced technology, larger seat spaces, amenities from industry leaders and more, available in flight.
Polaris is business class travel reimagined from Ahh to Zzz.
The most innovative airline lands at the world’s most innovative conference to allow attendees to let their ideas fly.
WORKING WITH MEB
Connecting United Airlines to the running community through the world’s foremost marathoner, Meb.
Training In Your Sleep
Variety of work from one-off client projects and various pitches.